August 2016 - Titas de Bacolod

Wednesday, August 31, 2016

Wednesday, August 31, 2016

The Photo Which Launched Ten Thousand Feeding Programs

The Photo Which Launched Ten Thousand Feeding Programs
There are three events which led to my writing of this piece.  Two are in the future, and one just happened over the weekend.

Just a few days ago, we celebrated National Heroes' Day.  Often, we think of heroes as someone who valiantly fought a war or stood up against tyranny.  For us Titas, Joan of Arc is the default icon that comes to mind as we grew up in schools who took pride in their order stemming from Europe.  Inasmuch as there are the Filipina heroines such as Gabriela Silang, nothing comes quite close to the romanticism of being burnt at the stake.

With Joan of Arc as a mental peg, I am drawn to think of our modern day Joans.  These were the many women of Negros Island during the Marcos years who took their valiant stand not just against tyranny but against the onslaught of widespread hunger in the political volcano that was Negros.

Flashback to 1985.  Negros Island was a boiling cauldron of political unrest.  The sugar planters were stuck in the doldrums and reeling from the systematic pillage of the sugar industry by Ferdinand Marcos and his college buddy, Roberto S. Benedicto - RSB as he was unfondly known.  Insurgency as brought forth by the communist rebels was alive and well in the countryside and in the hinterlands of Negros.  A massacre had just been perpetrated in the northern town of Escalante.

All over, the collateral damage were the children who hardly had anything to eat.  Malnutrition was widespread.  Many children, numbering over a hundred thousand Negros-wide were in critical or third-degree malnourished state. A third degree state is when a child weighs only 40% of the weight for their normal age.

It was an emergency situation which summoned the attention of various relief and aid organizations the world over.  And meanwhile, the party went on in Malacanang.  The first family must have been gleefully counting their gold bars.  Yes, the same gold bars they brought to Hawaii, borne of the sweat of the sugar workers and more.

If social media were alive back then, people would be putting forth hashtags such as #prayfornegros and #savethenegroschildren.  But there was no social media to bring this to the public.  The government-controlled media back then could only publish what was beautiful and acceptable in praise of the Marcos regime.

Amidst that grim landscape, a photo leaked out.  It was one photo among many by 1987 Pulitzer Prize Winner Kim Komenich.  It was the iconic photo of Joel Abong, the son of a fisherman.  His malnourished state and dire facial expression triggered the mobilization of a thousand feeding programs and sacrificial lunches.  No, not a thousand, make that ten thousand.  Leading the charge were the international agencies such as UNICEF and Oxfam.  They were our heroes. They were the ones who literally stood on the top of the Ford Fieras and rented jeepneys with megaphone in hand putting order into the feeding sessions conducted.












Parallel to the international agencies' efforts were the numerous feeding programs put together by the housewives of the planters.  They did not need any media to alert them of what was happening.  They knew there was hunger.  It was not just reported, it was felt first hand.  Thirty one years on from those days which led up to the snap elections and EDSA revolution of 1986, I wish to take this moment to honor all the women of Negros who silently went out of their way and organized themselves to feed the poorest of the poor.  


Beyond the feeding, these women of Negros took it one step further.  Cottage industries were set up to somehow provide a means of livelihood for the women in the farms who no longer had any work in the canefields.  Out of the hunger in the countryside, a chain reaction was set in motion.  Feeding programs, cottage industries, and eventually, the showcase of the industries born out of adversity - what we know today as the Negros Trade Fair - the longest running provincial trade fair in the Philippines.

This happens in a few days time.  The second of the three events I mentioned above will take place in the Glorietta Activity Center in Makati.  It is a time of jubilation for the triumph over adversity - adversity which was epitomized by the photo of Joel Abong.

The last event I need to mention is that of the imminent burial of dictator Ferdinand Marcos' remains at the Libingan ng mga Bayani.  Unlike the upcoming Negros Trade Fair, this is no time for jubilation.  Words cannot describe how in one quick moment, the burial of FM at the Libingan ng mga Bayani immediately implies that we are all traitors for having ousted him.

There are those who say let us move on and allow him that burial for he is a president after all.  I will not waste time and words to argue.  Just look at the face of Joel Abong above.  And then perhaps you could close your eyes and simultaneously imagine Imelda rocking the night away in her rooftop disco in MalacaƱang.


(Note : Joel Abong died six days after this photo was taken)


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Follow me on Twitter @TitasdeBacolod


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To see Imelda at the food court without the pomp and splendor normally attached to her wherever she goes brought up a myriad of emotions. I felt a bit sad seeing this. It reminded me of my Mama's last days. But I quickly snapped out of that sadness because I was reminded of the incident two years ago ......Read More




Negros Island was in a woeful state at the eve of the snap elections in 1986.  Negros as a word was synonymous to "Crisis" in those days.  For the longest time, the sugar industry, romanticized by the well-heeled landowners of Negros and Iloilo, was the prima donna of Philippine ......Read More



Sunday, August 14, 2016

Sunday, August 14, 2016

Security Bank Reaches Out Regarding Faux Pas

Security Bank Reaches Out Regarding Faux Pas
A post last week entitled "How An Endorsement By Vicki Belo Is Spoiled" made the rounds of social media.  In a nutshell, it had to do with Security Bank not matching up to what it promises in its advertising.  The post talks about Tata, who entered Security Bank's main office to open an account but left in dismay because no able person was positioned strategically in the bank's  Head Office Branch to entertain the query.

You can read the story by clicking,
"How An Endorsement By Vicki Belo Is Spoiled".

In response to the blogpost, a comment came in by a certain Mark Bantigue, who is the E-Commerce head at SB.  His reply to the post was:


Hi Titas of Bacolod,

My name is Mark Bantigue and I am the E-Commerce Head at Security Bank.
We just saw your post and are very sorry to hear your friend Tata had a mixed experience at our head office branch. We completely agree that her servicing officer should have immediately contacted our Wealth Management department and very surprised to hear that wasn’t the case.
At Security Bank, we are serious about customer service and believe it is everyone’s responsibility. Given the opportunity, I would like to learn more about her experience and hopefully make things right. Please pass on my contact details to Tata.

Best regards,

Mark Bantigue
E-Commerce Head
(02) 867 6788 x7093
mbantigue@securitybank.com.ph





Thank you, Mark Bantigue, for reaching out.  Hijo, allow me to point out a few things.  Tata did not have a mixed experience.  She had a bad experience, period.  I honestly think your group has to study the flow on how you receive walk-ins.  The clients that you seek for which you spent millions on advertising to reach have a totally different mindset.  One has only to walk out of your office and go to Standard Chartered to your left and HSBC to your right.  Walk down Paseo to BDO and Citi.  Do some research.  See how it's done.  Until then, maybe SB does not have any right to chase after HNWIs.

After her experience, none of us will follow for now.  Unless of course you come out and say, "Yes, we have fixed the kinks and are ready to treat you better than the other banks".  Go back to the drawing table.  I'm sure your ad agencies will help you modify what you are touting as better service that we deserve.  The heads of your ad agencies are clients of your competitor banks and they know what it really is like to be pampered by a real Relationship Manager.




Hold off your Vicki Belo ads please.  We love Vicki Belo and it pains us to see her endorsing something that doesn't deliver.  The ad agencies did a great job in delivering the message to us.  The addition of Dra. Belo is superb.  Only the product/service falls way short of what is promised in the advertising.

Lastly, thank you for providing your contact details.  I don't think Tata will be contacting you though.  To use your tagline and the words of Megan Young, She Deserves Better.  Thus, she went down the road and took her business elsewhere.










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Follow me on Twitter @TitasdeBacolod


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Thursday, August 11, 2016

Thursday, August 11, 2016

How An Endorsement By Vicki Belo Is Spoiled

How An Endorsement By Vicki Belo Is Spoiled
Word has been out in the circle the EastWest bank is now taking over the retail banking business of Standard Chartered.  This means saying goodbye to Priority Banking of Standard Chartered.  Over at HSBC, they said that they would be closing down trust services and that clients would have to look for other banks to receive their instruments and investments.  At Citi, they've also closed down their Alabang branch.

Tata said she was shopping around to look for a bank to take on what she's pulling out from Standard Chartered and HSBC.  Her knee jerk reaction was try out Security Bank.  She had two good reasons to try Security Bank.  One of her friend's sons is a top executive there.  Second, she was always an avid follower of Vicki Belo.  So when all these ads started coming out two weeks ago with Vicki Belo and Megan Young endorsing Security Bank, it was just a matter of time before she would succumb to the advertising.

A few days ago, she visited the main office along Ayala Avenue.  Who would not be familiar with Security Bank building when the Philippine Sugar Millers Association is perched on the upper floors of the same building.

Tata talked to one of the ladies among the desks which would be the equivalent of the new accounts counter.  Lady was utterly clueless about referring a Relationship Manager.   What?!!!  This is what Megan Young was bragging about and she's utterly clueless.  All she does is say, "Ma'am, can I get your number and I'll let the Wealth Management services call you?".  Security Bank's Wealth Management is just a few floors upstairs.  Least the girl could do was call for someone to come down, or escorted her upstairs.

The long and short of it, Tata left.  She still believes and admires Vicki Belo.  She just thinks Security Bank's offering doesn't match up to their advertising. 




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Follow me on Twitter @TitasdeBacolod


Related Post:
To see Imelda at the food court without the pomp and splendor normally attached to her wherever she goes brought up a myriad of emotions. I felt a bit sad seeing this. It reminded me of my Mama's last days. But I quickly snapped out of that sadness because I was reminded of the incident two years ago ......Read More


Sunday, August 7, 2016

Sunday, August 07, 2016

Negros : An Island of People With Super Short Memories

Negros : An Island of People With Super Short Memories
I couldn't believe my eyes the other day as I walked into Rustan's Makati through the back entrance where the steel carpark is.  There, on the mini-food court tables between the Vargas Kitchen and Via Mare Express sat the Imeldific one.  She was on her wheelchair having merienda with her attendants, two nurses in white, while her bodyguards were seated in the next table watching the Madam.

Imelda in the mini food court?!  Now that was a sight to behold!  When I told this the next day to Tata and Inday, their reaction was, "Wow, wala man lang sya nagpa-Benny's na lang? (Wow, shouldn't she have just gone to Benny's?)".  Benny's is of course the restaurant named after the husband of one of her Blue Ladies.

To see Imelda at the food court without the pomp and splendor normally attached to her wherever she goes brought up a myriad of emotions.  I felt a bit sad seeing this.  It reminded me of my Mama's last days. But I quickly snapped out of that sadness because I was reminded of the incident two years ago when at the Ayala Museum, I came early for the Rush Hour series of concerts where Dr. Ingrid Sala Santamaria was to play not just one, but two concertos with the Manila Symphony Orchestra.  Being the early bird, I sat at the front row in the best possible seat to allow me a view of the pianist's fingers.  There was no sign whatsoever that the seats were reserved.  Nada! 

The room started filling up over the next 45 minutes until it filled five rows from the front.  Then, someone from the Ayala Museum walks up and says, "Ma'am, these seats are reserved".  It puzzled me because there was no sign that the seats were reserved at all.  So I moved two seats to the left which would then make me miss my view of Ingrid's fingers but instead give me a perfect view of her back.  Lady from Ayala Museum says, "Umm, Ma'am, it's the entire row that's reserved."

In my mind I said, "What?!!!  You didn't even have a sign here that these were reserved!!!".  If there was a sign, I would have taken the second row and still have a nice view of Ingrid's fingers dancing on the keyboard.  I wasn't in the mood to argue and make a scene anymore.  You know how we are once we get started.  Noblesse oblige took over and I just went my way to get a seat at row 6 as rows 2 to 5 were already filled by those who likewise came early enough to earn their space.

Then after 5 minutes, she arrived.  SHE arrived!  The one for whom the seats were "Reserved" for.  Imelda came in a green dress with the signature butterfly sleeves.  Gwapa gyapon (still pretty) - though bloated through age.  Assisted by the lady who booted me out of my seat, she took the front row.

So here I am at row 6, my view of Ingrid's back, obstructed by the people in the forward rows and most of all, obstructed by the one who took my seat - the Imeldific one.  She was in the very same line of sight to viewing Ingrid's back.  So I said to myself, "Ahhh, I will just close my eyes when the concert starts so I can just concentrate on the music."

I tried closing my eyes even though the concert hadn't started. Honestly, it made things worse than actually seeing Imelda up ahead in my former seat.  With my eyes open, I could see Imelda, I could see the musicians, and I was in the 'moment'.  With my I eyes closed, I was quickly teleported out of the Ayala Museum and brought back to Negros of the 1980s where turmoil and uncertainty pervaded the island.  I can remember.  I can feel it.  It's just like it happened yesterday. 

Sadly, many Negrenses do not remember.  They no longer remember the systematic pillage of the sugar industry that was carried out during the Marcos years through Roberto S. (Bobby) Benedicto a.k.a. RSB. People say, Filipinos have short memories and they do not learn from the lessons of the past.  Well, welcome to Negros, the island where people have even shorter memories than the rest of the country.

A large number of Negrenses now based in America forget that the main reason why they are now in the US was because they fled Bacolod in despair and hopelessness.  Oh, they will not admit it openly, but that's the truth.  They will not admit to despair and hopelessness, only to "seeking greener pastures".  Yes, any pasture elsewhere was greener when overlaid against the background of the countryside insurgency and widespread hunger where NGOs and charities had to come in and do a splendid job of helping alleviate the hunger.

People in Negros hardly remember anything.  Recently, the Philippine National Bank celebrated 100 years of existence.   Despite the centenary, people forget their odd bond between themselves and PNB. Back then, it was said that Negrenses had to "go to mass" three times a week.  Once in the Catholic church for spiritual upliftment, and twice at the PNB main building along Lacson street to nurse misery because of their crop loans.

They forget that there was such a thing as the California Overseas Bank which the Marcos crony, the late Bobby Benedicto, created in order to launder funds for former dictator Ferdinand E. Marcos.  In 1990, RSB agreed to turn over to the Philippines, the California Overseas Bank as a way to avoid racketeering and conspiracy charges.

RSB as we recall was indicted in 1988 along with Ferdinand and Imelda Marcos on charges of fraud, racketeering and conspiracy in the US. Back then, Benedicto, a fugitive at 73, avoided arrest by using fictitious names and multiple passports to shuttle clandestinely among such places as Hong Kong, Spain and Venezuela, where he had extensive investments - with thanks largely to the Negrense people.

Negrenses even forget that the main reason why there is the successful Negros Trade Fair today, is because the hacienderos wives, stepped up to the challenge to find ways to augment incomes among the farm workers by giving them work through cottage industries.  It goes back again to the plunder of Imelda and Ferdie, and of course our very own, RSB.

I write this because I did see the Imeldific one in a momentarily lonely state at Rustan's.  But that is not for long.  In about a month's time, she will be happy and overjoyed when the apparent remains of Ferdie from that cold box in Ilocos are finally interred at the Libingan Ng Mga Bayani.

When that day comes, it will not be an interment of sadness to the immediate family.  It will be an interment of triumph.  Definitely, it will be a sad day for those who remember the atrocities and plunder which Marcos has committed. 

Tragically, most Negrenses could not care.  They could hardly care not primarily because they are detached physically in another island 700 miles away from the Libingan.  They could not care anymore because they could not remember.

Welcome to  Negros : An Island of People With Super Short Memories.


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Follow me on Twitter @TitasdeBacolod


Related Post:





Negros Island was in a woeful state at the eve of the snap elections in 1986.  Negros as a word was synonymous to "Crisis" in those days.  For the longest time, the sugar industry, romanticized by the well-heeled landowners of Negros and Iloilo, was the prima donna of Philippine ......Read More

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Word has been out in the circle the EastWest bank is now taking over the retail banking business of Standard Chartered. This means saying goodbye to Priority Banking of Standard Chartered. Over at HSBC, they said that they would be closing down trust services and that clients ......Read More


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